嘉    宾：贡   洁 副教授 香港大学

主持人：段伊戈 助理教授 BAT365唯一官网

时    间：2024年10月30日（周三）14:00-15:30

地    点:  BAT365唯一官网徐汇校区安泰经济与管理学院A511

内容简介：

Artificial Intelligence (AI) is increasingly utilized to assist creative professionals in their work. With the emergence of Generative AI, more nonroutine and creative tasks previously reserved for human workers can now be automated. While existing research has focused on the effects on the final outcomes, there is a gap in understanding the impact on the creative process itself. To address this gap, we conducted an experimental study involving over 200 professional artists, designers, and art school students. Participants were tasked with creating two illustrations: one without AI assistance and the other with access to text-to-image AI technology. By employing a within-subject design, we were able to examine how AI influences the creative workflow, how creators leverage the technology differently, and how it affects the final output. Our results indicate that AI significantly reshaped the creative workflow, accelerating the process without compromising the quality of the output. Our findings have implications for the job design and worker skills in the creative industries.

演讲人简介： 

Dr. Jie Gong is an associate professor of economics and management and strategy at The University of Hong Kong. Dr. Gong’s main research area lies at the intersection of organizational economics, personnel economics, and labor economics. It focuses on human capital accumulation and explores how firms can design organizations and operations to better manage their talents. Recently, Dr. Gong has studied topics on automation and human-machine complementarity. Dr. Gong has published in leading academic journals such as the Management Science, Journal of Labor Economics, and the Journal of Public Economics.