题　目：Platform Loophole Exploitation, Recovery Measures, and User Engagement: A Quasi-Natural Experiment in Online Gaming

嘉　宾：陈建清  教授  美国德克萨斯大学达拉斯分校

主持人：宋婷婷  副教授  BAT365唯一官网

时　间：2023年12月25日（周一）10:00-11:30

地　点：BAT365唯一官网 徐汇校区安泰楼A403室

内容简介:

Online gaming platforms are inevitably subject to system loopholes such as bugs. Some players may take advantage of these bugs to gain benefits illegitimately, being viewed as rule breakers by platforms. Online platforms face a dilemma between disciplining rule breakers with the risk of being perceived as unfair to the rule breakers—because rule breaches are, after all, caused by the game software’s technical glitches and belong to a “gray area”—and not disciplining rule breakers with the risk of being perceived as unfair to the observers. Different recovery measures may result in significantly different economic impacts. In this study, we use the unique field data of an online gaming platform to examine the effects of players’ rule-breach behavior due to system bugs and the platform’s different recovery measures on players’ subsequent engagement. Using various empirical models, we find that the occurrence of bugs negatively impacts the observing players’ in-game online duration and consumption. Surprisingly, although the platform is responsible for the bugs, not punishing rule breakers leads to even larger reductions in observing players’ platform engagement than punishing them. We thus suggest that the primary driver of the engagement reduction is the platform’s inappropriate recovery measure, rather than the bugs, and call online platforms’ attention to designing effective rules and recovery measures under the situation of a rule breach. Our findings enrich the literature and theories concerning the relationships between online platform loophole exploitation, associated recovery measures, and sustained user engagement.

演讲人简介：

陈建清教授,美国德克萨斯大学达拉斯分校Naveen Jindal管理学院Ashbel Smith教授。主要从事平台商业模式、在线广告及定价、网络拍卖机制设计、在线社区和用户创造内容、信息系统经济学等领域的研究。在Information Systems Research, MIS Quarterly, Management Science, Journal of Marketing Research, Journal of Marketing, Production and Operations Management, and Journal of Management Information Systems等国际顶级期刊发表近三十篇论文。目前担任Information Systems Research副编辑, Production and Operations Management资深编辑。2019年获得Dean’s Award for Outstanding New Scholar, 2016年获得ISS Sandra A. Slaughter Early Career Award of INFORMs，2007、2012、2015年获得中国信息管理夏季研讨会最佳论文奖(China Summer Workshop on Information Management，CSWIM)，2010年获得第十五届信息系统与技术研讨会最佳论文奖(Conference on Information Systems and Technology, CIST)。另外，陈教授荣获Information Systems Research 2019年的最佳副编辑， 荣获International Conference on Information Systems 2021和2022年的最佳副编辑。他共同主席组织了CSWIM 2016, 2013年的E-Business Cluster of INFORMs，2014年的Information Systems Cluster of INFORMs等。他曾任2020年INFORMS E-Business Section 的主席。

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