BAT365官网教师一篇案例入选毅伟案例库 发布时间：2024-09-25
2024年9月，BAT365官网教师一篇案例入选毅伟案例库。入选案例详情如下：
Meorient: Critical Choices on the Road to Digital Transformation
Author：Wei Lyu, Miaowen Hu, Jiaqing Zhao, Kun Lyu, Tianhan Yin, Kirk Kristofferson
【Abstract】
Zhejiang Meorient Business Exhibition Co., Ltd (Meorient) was founded in 2010 with the vision of building the world’s leading digital exhibitions company and establishing China’s first-class national exhibitions brand. This case examines Meorient brand’s internationalization platform construction and growth by embracing and harnessing digitalization. With years of experience in overseas markets and accumulated resources in various industries, Meorient has served more than 200,000 Chinese enterprises and helped Chinese manufacturers connect with the global market. Under the leadership of co-founder Fang Huansheng, Meorient established a research and development team in Hangzhou in 2018 dedicated to the integration of big-data analytics and foreign trade matchmaking systems. In 2019, Meorient Exhibition was listed on the Growth Enterprise Market board of the Shenzhen Stock Exchange and became the first Chinese exhibitions company to be listed. Over three years, the company continued to refine its digital services, culminating in the creation of a distinctive digital service matrix.
A business expansion avenue emerged for Meorient following the shutdowns during the COVID-19 pandemic. With precautionary measures and travel restrictions severely limiting offline (in-person) exhibitions globally, Meorient harnessed digital infrastructure to launch a digital exhibitions platform. To facilitate business growth in the face of substantial uncertainty and establish a global competitive edge, Meorient needed to promptly devise strategies to launch and facilitate the online exhibitions platform, and had to convince exhibitors and buyers to embrace its innovative digital products.
